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Edmar Selda Joins Novantas to Propel the Solutions and Data Business in Canada

New York, NY –
Novantas Inc., the leading provider of analytic advisory services and technology solutions to the Financial Services industry, is pleased to announce that Edmar Selda has joined the company as a Director in the Solutions and Data Business Unit in the Toronto office. Edmar will lead the business development efforts of Novantas’s rapidly growing businesses focused on innovative technology solutions and proprietary datasets for financial services clients in Canada.

Over the past 20 years, Edmar has provided significant contributions to Canada’s largest financial institutions, helping them solve business problems in revenue growth, reducing financial losses, and improving data management. Prior to Novantas, Edmar was the Director of Financial Services at TransUnion and a Senior Commercial Loans Manager, Mid-Market at Bank of Montreal.

“We are excited to have Edmar join our Solutions team in Canada,” said Darryl Demos, EVP and Head of Solutions at Novantas. “We have radically expanded our solutions and data services offers for the Canadian market, and Edmar brings both technical and business expertise that will help each client take maximum advantage of our capabilities and partnership.”

“Novantas is leading real and sustainable transformation efforts in the financial industry, and I’m excited to be joining the team at this point in the Company’s growth curve,” added Edmar. “I look forward to collaborating with the team and engaging with Novantas’s valued clients to help solve their critical business issues by leveraging the firm’s unique solutions and data.”

About Novantas
Novantas is the industry leader in analytic advisory services and technology solutions for banks. We create superior value for retail and commercial banks through deep and insightful analysis of the information that drives the financial services industry across pricing, product development, treasury and risk management, distribution, marketing, and workforce management. For more information, visit

Media Contact
Katie Mockler
VP, Marketing

For more information, contact Novantas Marketing

+1 (212) 953-4444

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