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Why Emphasizing Convenience Is Critical When Marketing Checking Accounts

Rob Rubin, Novantas Managing Director, writes a weekly column for The Financial Brand

According to recent studies by Novantas, 70% of consumers will shop online for a deposit product before opening an account. This shift online and adoption of digital banking channels has shifted consumersâ?T definition of banking convenience away from branches. Bank marketers must recognize this shift and communicate qualities of convenience that aren’t tethered to branches.

Read the full article at The Financial Brand…


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