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Financial Marketers Unprepared for Online Shoppers and Mobile Bankers

Rob Rubin, Novantas Managing Director, writes a weekly column for The Financial Brand

Today, most retail checking portfolios are tiered based on the value of the relationship. For example, premium checking accounts provide more features (e.g., ATM fee rebates) than entry-level products and are free for those who maintain high balances. Low-balance shoppers are steered into basic checking products that provide fewer bells and whistles.

Read the full article at The Financial Brand…

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