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First Tennessee Bank Selects Novantas to Provide its Advanced Deposit Portfolio Analytics and Technology Platform

New York, NY —

Novantas, Inc., a privately held banking analytics and advisory firm, is pleased to announce that First Tennessee Bank, a subsidiary of First Horizon National Corp. (NYSE:FHN), has reached an agreement with Novantas for the firm’s deposit price optimization and product management solution — PriceTek® Deposits. The innovative solution provides clients with crucial performance and predictive analytics to make more informed portfolio decisions with the added benefit of saving valuable resource time.

“First Tennessee is committed to investing in technology that allows us to better serve our customers and employees,” said Daniel Dent, SVP Consumer Deposits for First Tennessee Bank. “Customer preferences are constantly shifting, and Novantas’ PriceTek® Solution will allow us to advance our approach and more efficiently analyze how those changes are impacting our deposit portfolio. We looked at a number of vendors and felt that Novantas had the best mix of expertise and ready to use technology tailored to our needs as a midsized regional bank.”

“In addition to our national and regional clients, we have committed ourselves to helping midsized regional and community oriented banks improve their deposit analytics in a cost effective way through easy to use technology, supported by an expert, on demand, off-site analytics team,” says Darryl Demos, Head of Novantas Solutions. “All banks need better analytics to meet the sometimes competing demands of customers, regulators and shareholders, and we’re thrilled to be supporting First Tennessee.”

About Novantas, Inc.
Novantas, Inc. is the leader in customer science and revenue management strategy for the financial industries. A FinTech 100 Company, its Advisory Services, Analytical Solutions, Data, Research and Marketing Services specialize in investigating and interpreting customer needs, attitudes, and behaviors to help banks refine pricing, marketing decisions, customer strategies, and sales and service activities, and to accelerate their immediate and ongoing economic performance. Novantas’s PriceTek® Optimization system is installed in more banks than all other competitors combined. For more information, visit

About First Horizon
The 4200 employees of First Horizon provide financial services through more than 170 First Tennessee Bank locations in and around Tennessee and 27 FTN Financial offices in the U.S. and abroad. The company was founded during the Civil War in 1864 and has the 14th oldest national bank charter in the country. First Tennessee has the leading market share in Tennessee, and FTN Financial is a capital markets industry leader in fixed income sales, trading and strategies for institutional customers in the U.S. and abroad. First Horizon has been recognized as one of the nation’s best employers by Working Mother and American Banker magazines. More information is available at

Katie Davis
Senior Marketing Associate
(312) 924-4467

For more information, contact Novantas Marketing

+1 (212) 953-4444