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Gen Y Hopes Their Next Bank Helps Them Budget Better

Rob Rubin, Novantas Managing Director, writes a weekly column for The Financial Brand

Over the last year, the percent of consumers using personal financial management (PFM) tools hasn’t changed. But that doesn’t interest in PFM is slipping. PFM tools are proving to be an increasingly effective selling point among consumers looking to switch institutions. In fact, 46% of bank account shoppers under 30 said they were interested in PFM capabilities, vs. 21% of those shoppers ages 50 or older.

Read Rob Rubin’s full article here…

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