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Growing Demand for Mobile Banking Hurts Small Institutions

Rob Rubin, Novantas Managing Director, writes a weekly column for The Financial Brand

The perception for many young consumers is that the national banks offer the best mobile banking services. Is it just a coincidence that young consumers on are more likely to select a national bank over a community banks or credit union? Not likely. If national banks’ grip on branch-share dominance wasn’t already tight enough, the strength of their digital channels enables them to expand into new markets without big investments in new branches.

Read the full article at The Financial Brand…

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