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Leo Rinaldi Joins Novantas; Expands Company Expertise in Cross-Functional Banking Strategy

New York, NY —

Novantas, the industry leader in analytic advisory services and technology solutions, is pleased to announce that Leo Rinaldi has joined the company as a Director in the Marketing and Distribution Strategy Practice. Leo, a former executive at J.P. Morgan Chase Bank, will expand and strengthen the company’s marketing and distribution capabilities in banking.

Over the past 10 years, Leo has led significant distribution and sales transformation efforts in the financial services industry. While at Chase, Leo helped develop strategic initiatives and innovative programs to digitize and automate Chase Consumer Bank. These changes improved the customer experience across multiple channels, including tellers, bankers, ATMs, and digital channels. Leo also developed and implemented strategic changes across the Chase branch network, including metrics and strategies around branch restructuring, new market entry, new branch formats, and tailored offerings for different customer segments. Prior to his role at Chase Bank, Leo was a consultant with McKinsey & Co, in the Financial Institutions Group, focused primarily on retail banking.

“We are delighted to have Leo join the Novantas team,” said Kevin Travis, EVP and Head of the Marketing and Distribution Strategy Practice. “With so much uncertainty facing the banking industry today, Leo’s experience and insight will provide invaluable capabilities to our clients. Banking executives are required to take on complex issues and make important decisions almost daily, on how to improve efficiency while adapting to changing customer preferences. They need better ways to manage the risks and opportunities in these fiercely competitive markets. Leo’s experience as an Army Captain and Blackhawk Helicopter pilot coupled with his deep banking experience and expertise, provide a unique perspective we believe will help our clients quickly and decisively seize opportunities in the new banking environment.

“Novantas has the deepest industry experience and most complete suite of tools and insights to help banks win in today’s data driven, digital world,” added Leo Rinaldi. “The landscape in the financial industry is in flux, and banks need to make tactical decisions now while still considering the future of banking 5-10 years down the road. I am excited to join the leaders in banking transformation, and look forward to playing my part in helping our clients adapt their businesses to this new world.”

Leo holds a Masters in Business Administrations from Cornell University and attended West Point.

About Novantas
Novantas is the industry leader in analytic advisory services and technology solutions for banks. We create superior value for retail and commercial banks through deep and insightful analysis of the information that drives the financial services industry across pricing, product development, treasury and risk management, distribution, marketing, and workforce management. For more information, visit

Media Contact
Katie Mockler
Marketing Communications Manager

For more information, contact Novantas Marketing

+1 (212) 901-2772

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