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Marc Harrison Joins Novantas; Expands Company Expertise in Commercial Banking Capabilities

New York, NY –
Novantas, the industry leader in analytic advisory services and technology solutions, is pleased to announce that Marc Harrison has joined the company as a Director in the Commercial Banking Solutions Business Unit. Harrison will focus on consulting with commercial banks to optimize product development, sales advisory, client onboarding, implementation and client service processes.

Over the past 15 years, Harrison has led research and advisory engagements in digital transformation and implemented large scale customer experience programs for financial institutions and technology providers across multiple lines of business. Harrison joins Novantas from Greenwich Associates, where he managed a successful global market study on digital channels. Prior to that, Harrison oversaw global client engagement and brand perception research programs for a major technology client at global research firm TNS, and was the head of custom research at Jupiter, now part of Forrester Research.

“Marc is a great addition to our team at Novantas,” said Dave Robertson, Managing Director Commercial Banking Solutions. “Commercial banking has taken notice of the digital transformation and Marc’s expertise in digitizing the commercial banking space will enhance our ability to help commercial banks transform their capabilities and meet the challenges and opportunities of the future.”

“The shift to digital for sales and service is accelerating, and commercial banking needs to invest to keep pace,” added Harrison. “Novantas has a strong track record of data-driven innovation in the industry, and I am thrilled to join the company at this critical time of transformation.”

About Novantas
Novantas is the industry leader in analytic advisory services and technology solutions for banks. We create superior value for retail and commercial banks through deep and insightful analysis of the information that drives the financial services industry across pricing, product development, treasury and risk management, distribution, marketing, and workforce management. For more information, visit

Media Contact
Amelisa Dzulovic
Public Relations & Events Coordinator

For more information, contact Novantas Marketing

+1 (212) 953-4444

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