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Mid-Market Firms Rank Their Banks’ Service Delivery

American Banker
The survival of the fittest has definitely played out among banks competing for middle-market business customers, according to more than 6,000 such companies.

The responses from 6,250 middle-market businesses about their banks which included top tier, regionals and larger community banks were part of a joint study due out this week from Novantas LLC in New York and the Connecticut research firm Greenwich Associates LLC.

Diagram: Customers' Analysis What 6,250 middle-market businesses said about their banks'  strategies. Drawn to banks that more agressively pursued customers instead of those who turned their focus inward; Stayed with those that did not slash emploees and maintained customer service; Favored those that backed up their messages of being 
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For more information, contact Novantas Marketing

+1 (212) 901-2772


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