Rob Rubin, Novantas Managing Director, writes a column for The Financial Brand.
With fewer consumers shopping for checking accounts, you have to earn your seat at the table or settle for whatever scraps fall your way.
Acquiring new checking customers is the life-blood of retail banking, but today it’s harder than ever. In 2010-2011, nearly 15% of US households opened new checking accounts. In 2015, Novantas estimates that only 8% of US households will open new checking accounts.
Read the full article at The Financial Brand