Rob Rubin, Novantas Managing Director, writes a weekly column for The Financial Brand
The northeast United States is the ideal market for digital checking accounts. They are most interested in transacting digitally, and expect banks to support their mobile lifestyle.
In September 2014, mobile banking was a “must have” feature for about one-third of shoppers of FindABetterBank. But more mobile-centric checking account shoppers in the northeastern U.S. want additional features, indicating their banking behaviors have begun to swing to digital channels more so than those in other regions.
Wanting to be able to bank on a mobile phone is a big step towards becoming a digital banker. But many people don’t use their banking app for much more than checking balances.
Read the full article at The Financial Brand…