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Novantas Acquires Facilitas, Creator of, and Expands Banking Research Practice

NEW YORK – Novantas LLC today announced the acquisition of Facilitas, a New Jersey-based company that provides banks and credit unions with web-based tools, including the site Facilitas CEO and Founder Rob Rubin will join the Firm as a Managing Director of Novantas, working across its Solutions division and Novarica Research Division.

“Facilitas will significantly expand the research we offer our core banking clientele to drive their customer strategies,” said Dave Kaytes, Managing Partner at Novantas. “This acquisition continues our efforts to expand on our position as the leading provider of consulting, solutions, and research to the banking industry.”

Facilitas provides banks and credit unions with web-based tools, analytics, and research. The company created, a site that reaches consumers searching for a new bank or credit union. It allows users to compare banks based on a number of attributes, such as convenience, feature preferences like online banking capabilities, and banking behavior. The site averages over 35,000 unique visitors per month and has generated a database of needs, attitudes, and behaviors of hundreds of thousands of bank customers at key decision points in the buying process.

Rob Rubin will head the banking research practice, with a focus on the intersection of customer strategy and channel technology. Prior to founding Facilitas, Rubin spent seven years at Forrester Research, Inc., most recently serving as their Vice President of Forrester Data. He and the rest of the Facilitas research and technology team will be based in the Novantas New York office.

About Novantas

Novantas is the acknowledged leader in customer science and revenue strategy in the financial services industry. The firm’s Management Consulting, Solutions, and Research divisions specialize in investigating and interpreting customer needs, attitudes, and behaviors in ways that help companies to refine marketing decisions, customer strategies, and sales and service activities. For more information, visit will be headquartered in New York City, and operate under the Novantas brand name.

For more information, contact Novantas Marketing

+1 (212) 953-4444