Novantas, Inc. announced today that it has acquired PNT Marketing Services, a financial services database marketing and campaign management company. The transaction, structured as an asset purchase, expands the Novantas service portfolio and strengthens its position as the leading revenue management company serving the financial industries.
PNT is a leader in bank marketing services solutions and systems, providing advisory, information, and marketing solutions for many of the largest U.S. commercial banks. PNT Marketing Services has a 26-year track record of helping banks identify, design, and execute efficient and targeted marketing efforts. Its proprietary CARE marketing platform has been deployed in deposits, consumer loans, payments, credit cards, investments and non-financial products, delivering world class marketing execution functions at significant savings and faster implementation than in-house or competitor services.
Novantas expects that the combination of PNT’s multi-channel marketing tools with Novantas’s pricing, marketing, distribution and sales support solutions will provide its clients a comprehensive set of unmatched offerings, customized for the banking industry. Coupled with Novantas proprietary customer behavior and price elasticity data, PNT services can significantly increase effectiveness and efficiency of acquisition, cross-sell, activation, utilization and retention marketing programs.
“PNT’s skills are a perfect complement with Novantas as we help our clients identify and implement customer growth opportunities,” said Rick Spitler, Managing Director and Co-CEO at Novantas. “They have an enviable track record helping clients design, engineer and prosecute successful bank marketing strategies, and we believe in combination, we can help advance our clients capabilities even further.”
“We’re delighted to join forces with Novantas”, added Tony Coretto, Co-CEO of PNT. “We see a tremendous opportunity to bring PNT’s expertise and solutions to Novantas’s large roster of clients, as well as invest to keep our marketing tool kit the best in the industry. We’ve worked closely with Novantas for a decade and have always felt we would make a great team.”
PNT’s Co-CEOs, Tony Coretto and Phil Jarymiszyn, will become Managing Directors of Novantas, Inc, and PNT’s McLean, VA office will become the mid-Atlantic branch of Novantas, joining its other Novantas offices in Boston, Chicago, Toronto, and San Francisco. The corporate integration is expected to be completed during March 2014.
Founded in 1988, PNT is an award-winning database marketing and marketing services firm, appearing for four consecutive years (2007, 2008, 2009, and 2010) on Inc. magazine’s Inc 5000 list of the fastest-growing companies in America. PNT specializes in helping companies grow profitability through the strategic and tactical implementation of customer intelligence solutions, including database solutions, analytic services, and design and implementation of intelligent marketing programs built around PNT’s CARE (Customer Acquisition and Retention Engine) platform.
Novantas, Inc. is the leader in customer science and revenue management strategy in the financial services industry. A FinTech 100 Company, the firm’s Management Consulting, Solutions, Data and Research divisions specialize in investigating and interpreting customer needs, attitudes, and behaviors in ways that help companies refine marketing decisions, customer strategies, and sales and service activities. For more information, visit Novantas.com
For more information, contact:
Katie Davis, Senior Marketing Associate