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Optimizing the Customer Journey Using Omni-Channel Marketing

As in more traditional retail industries, banking customers are embracing mobile, web, e-mail, and phone, in addition to branch locations for their sales and service interactions. This accelerating shift away from a store-driven model to one increasingly driven by a customer’s desire for flexibility, immediacy, and 24-7 “anytime, anywhere” access is creating a growing urgency for banks to meet the demands of a new group of banking customers who expect communications to come to them in a variety of different channels.

Read the article on the May BankersHub Newsletter here…

For more information, contact Novantas Marketing

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