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Overdrafters Value Low Account Fees

Rob Rubin, Novantas Managing Director, writes a weekly column for The Financial Brand

In December 2014, over 2,300 consumers actively shopping for checking accounts on said what motivated them to open a new checking account. A quarter of bank shoppers cited high fees at their current bank. Unsurprisingly, 40% of shoppers who indicated that they overdrew their accounts three or more times in the last year cited high fees as their primary motivation to switch.

Read the full article at The Financial Brand…

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