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PNC’s Always-On Widget Is a Subtle Brand Booster

American Banker
Hank Israel, a partner at Novantas LLC of New York, said that according to the firm’s research, about 40% of bank customers are “control seekers,” and would be potentially interested in a widget that gives them continuous information about their banking balances..

Read more: PNC’s Always-On Widget Is a Subtle Brand Booster

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