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Prepare for Rising Rates Before It’s Too Late

Rob Rubin, Novantas Managing Director, writes a weekly column for The Financial Brand:

More consumers will be shopping online for interest-bearing checking accounts. Are you poised to compete?

In our current low-rate environment, less than 12% of those shopping on FindABetterBank for new checking accounts say they “must have” interest on their checking account balances. However, in a rising rate environment, more bank shoppers will demand interest-bearing checking accounts and many will shop online for the highest rates. Winning institutions must be adept at competing for rate-sensitive shoppers while protecting their lower cost core deposit portfolios.

Read the full article here…

For more information, contact Novantas Marketing

+1 (212) 901-2772


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