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Renegade Thinkers Unite | What Modern Banking Can Teach Us About Marketing

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Whether you’re a small business catering to a consumer, or an enterprise tech company targeting fortune 500 giants—the changes in how banks are approaching branding and marketing can provide a great template for successful marketing in the modern era.

When most people have a banking issue to resolve, they usually open up their mobile app, or visit a website—in-person banking is starting to take a back seat to digital mediums. That’s the shift Paul Kadin and Sarah Welch, of analytics and advisory firm Novantas, are wrangling. In this episode, they discuss how banks are evolving, and how those banks are championing new, universal principles of successful B2B and B2C marketing.

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