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Shoppers Demanding Mobile Banking Still Want Easy Access to Cash

Rob Rubin, Novantas Managing Director, writes a weekly column for The Financial Brand

In the first quarter of 2014, nearly 28% of checking account shoppers on FindABetterBank indicated they “must have” mobile banking — a 47% increase from Q1 2013. A trend that we’re seeing with shoppers interested in mobile banking is an increased interest in access to surcharge-free ATMs.

Read Rob Rubin’s full article here...

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