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Stored Value/Prepaid Debit Cards: Predictions 2010

The Prepaid Press
TPP contributing editor Arlene Hauben asked executives to predict the future of stored value and open-loop prepaid debit cards. How will prepaid applications be used as an incentive tool, payment method, and vehicle to promote customer loyalty?

Dennis Andrews
President and CEO, Emida

In 2009, prepaid grew U.S. market share against a backdrop of economic woes. We predict prepaid will continue to grow in 2010 despite economic recovery. Prepaid will increasingly become the preferred choice of the discerning masses just as it is in most markets around the globe.

Keith Brand
Founder, Tefisto Partners Stored Value Consulting Founder,

I foresee gift cards and prepaid debit cards sold out of self-serve kiosks in grocery stores, convenience stores and shopping centers; physical

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