bg-arrow-down icon-arrow-up icon-back-to-top icon-linkedin icon-menu icon-search icon-twitter logo-white slider-arrow-left-gray slider-arrow-left slider-arrow-right-gray slider-arrow-right

Study: 35% of U.S. banking customers are ‘virtual’

Credit Union National Association

“The rise of virtually domiciled customers at banks is both a huge challenge and an opportunity for the industry,” said Novantas partner Kevin Travis, one of the study’s authors. For traditional financial institutions” these customers “are an untapped source of cross-sales, but they are also great targets for new entrant and direct players, from internet-only banks,to wealth managers and credit unions.”

Read more: Study: 35% of U.S. Banking Customers Are ‘Virtual’

For more information, contact Novantas Marketing

+1 (212) 901-2772


Please enter your email for verification: