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Study: Most Millennials Will Only Switch Banks When Forced

Rob Rubin, Novantas Managing Director, writes a weekly column for The Financial Brand

Bad experiences, life events and changing needs push Millennials to switch banks and open new checking accounts.

Millennials, consumers aged between 18 to 34, make up more than half the market of those who are opening new checking accounts. Last month, Novantas fielded a survey on FindABetterBank to understand the consumers who visit the site, and to learn more about why they’re shopping for a new checking account.

Read the full article at The Financial Brand…

For more information, contact Novantas Marketing

+1 (212) 901-2772


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