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The Mobile Hub of Gen-Y’s Omni-Channel Banking Behavior

Rob Rubin, Novantas Managing Director, writes a weekly column for The Financial Brand

While most Gen Y consumers will use all banking channels as a matter of convenience, it’s clear that their banking behavior is more-and-more centered on their mobile devices.In recent BankChoice Monitor surveys fielded by Novantas, checking account shoppers were asked how often (if at all) they log onto their institution’s online banking websites and mobile banking applications.

Read Rob Rubin’s full article here…

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