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The ‘Savings Account’ Contradiction: Consumers Don’t Use Them For Savings

Rob Rubin, Novantas Managing Director, writes a weekly column for The Financial Brand

One of the most popular features that consumers look for when shopping for new banking relationships are savings accounts “linked” to their checking accounts. In Q2 2014, nearly 46% of active bank shoppers indicated that they prefer to have a free linked savings with their new checking account.

Read the full article at The Financial Brand…

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