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Women Want Mobile Banking Apps Built for Them

Rob Rubin, Novantas Managing Director, writes a weekly column for The Financial Brand

Using traditional gender stereotypes, financial institutions might be tempted to market mobile banking more to men. But here’s why bank and credit union marketers shouldn’t make this mistake.

Read the full article at The Financial Brand…

For more information, contact Novantas Marketing

+1 (212) 901-2772

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