Amplero | Novantas

Personalized marketing means serving up the right offer, at the right time, in the right channel…

…And with approximately 8 seconds to capture consumer attention, it also means what you say and how you say it matters. Novantas’ Amplero is a message optimization engine that learns customer preferences and adapts in real-time to make the most of every touchpoint.

THE AMPLERO DIFFERENCE

Amplero’s patented technology dynamically identifies the right tone, message components, and channel preferences to increase conversions.

That means Jane, who prefers humorous messages delivered in-app, will get an in-app advertisement delivered with a wink via push Notification…

…but John, who is a bit more traditional, will get his via email with clear step-by-step instructions.

THE AMPLERO DIFFERENCE

750,000 Connections vs. 750,000 Contacts

Amplero’s patented technology dynamically identifies the right tone, message components, and channel preferences to increase conversions.

That means Jane, who prefers humorous messages delivered in-app, will get an in-app advertisement delivered with a wink via push Notification…

…but John, who is a bit more traditional, will get his via email with clear step-by-step instructions.

THE AMPLERO ADVANTAGE

Be more agile and responsive in a rapidly changing world.

Adds to your existing marketing technology stack, building on prior investments

Automatically reveals hundreds of unique attributes about your customers

Continuously adapts to evolving customer preferences and environmental changes

Exposes actionable insights to the entire organization

Streamlines campaign approvals with Compliance

Amplifies the number of campaigns – and their effectiveness – run per year

THE AMPLERO ADVANTAGE

Be more agile and responsive in a rapidly changing world.

Adds to your existing marketing technology stack, building on prior investments

Automatically reveals hundreds of unique attributes about your customers

Continuously adapts to evolving customer preferences and environmental changes

Exposes actionable insights to the entire organization

Streamlines campaign approvals with Compliance

Amplifies the number of campaigns – and their effectiveness – run per year

HOW TO USE AMPLERO

Enhance Onboarding

Deepen Relationships

Augment Balances

Deepen product engagement by minimizing the discord between what’s being experienced and what’s being messaged.

Identify the customers, messages and incentive level required to drive relationship consolidation.

Identify best combination of rate, requirements and message to drive balance consolidation.

Mortgage Renewals

Migrate Service Channels

Build Brand Equity

Cultivate deeper relationships well before the point of renewal to drive mid and end of term retention.

Reduce the cost of servicing by productively shifting people to digital channels.

Use messaging to optimize engagement and improve NPS score.

HOW TO USE AMPLERO

Enhance Onboarding

Deepen product engagement by minimizing the discord between what’s being experienced and what’s being messaged.

Deepen Relationships

Identify the customers, messages and incentive level required to drive relationship consolidation.

Augment Balances

Identify best combination of rate, requirements and message to drive balance consolidation.

Mortgage Renewals

Cultivate deeper relationships well before the point of renewal to drive mid and end of term retention.

Migrate Service Channels

Reduce the cost of servicing by productively shifting people to digital channels.

Build Brand Equity

Use messaging to optimize engagement and improve NPS score.

Case Study

Customers like BECU have used the Amplero engine to drive customer value in a rapidly changing world.

lift in credit card, auto loans, and mortgage applications

Amplero helps us increase our level of service to our members and outperform our competition. Not only do they perform automated decisioning to determine eligibility for relevant emails we send to members, but they also provide powerful insights that help us understand our members better and improve our operations.

Brian Knollenberg, VP, Digital Marketing & Analytics, BECU

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