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Comparative Deposit Analytics

Deposit Insights in Action

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The battle for deposits has never been more intense. Capturing your fair share of deposits – or more – requires a granular understanding of customer activity on a national scale.

Novantas’ Comparative Deposit Analytics (CDA) gives you access to consumer and commercial deposit activity across top banks, exposing the supply and demand for deposits, and making you smarter, faster and more nimble than ever before.

0
10
+

Years of Data

More Than
0
30

Banks Contributing

Monthly

Refreshes

$
0
2.5
+ Trillion

Consumer & Commercial Deposits

0
10
+

Years of Data

More Than
0
30

Banks Contributing

Monthly

Refreshes

$
0
2.5
+ Trillion

Consumer & Commercial Deposits

0
10
+

Years of Data

More Than
0
30

Banks Contributing

Monthly

Refreshes

$
0
2.5
+ Trillion

Consumer & Commercial Deposits

What you can measure

With CDA, you will have insights into both how your institution is performing relative to peers as well as a lens on overall industry trends across key performance metrics.

BothBoth

For Both

Balance growth by product including flow of funds analysis to compare in-flows and out-flows.

Cost of deposits for both new balances and overall portfolio, including betas.

Rate distribution to understand the “market clearing price,” including exception pricing.

Vintage performance to compare performance of high value, long-tenured balances.

CommercialCommercial

For Commercial

Actual cleared rates included in benchmarks, capturing any exception and nonstandard pricing.

Includes both standard product types, as well as Hybrid and Analyzed product categories.

Earnings Credit Rate (ECR) benchmarking included throughout dashboards.

Commercial specific segmentation present in Reporting Line of Business and Industry (NAICs) filters.

ConsumerConsumer

For Consumer

Marginal cost of funds to understand all-in cost of raising new balances.

Industry acquisition elasticity curves to cut down on expensive price testing.

For Consumer

Marginal cost of funds to understand all-in cost of raising new balances.

Industry acquisition elasticity curves to cut down on expensive price testing.

For Commercial

Actual cleared rates included in benchmarks, capturing any exception and nonstandard pricing.

Includes both standard product types, as well as Hybrid and Analyzed product categories.

Earnings Credit Rate (ECR) benchmarking included throughout dashboards.

Commercial specific segmentation present in Reporting Line of Business and Industry (NAICs) filters.

For Both

Balance growth by product including flow of funds analysis to compare in-flows and out-flows.

Cost of deposits for both new balances and overall portfolio, including betas.

Rate distribution to understand the “market clearing price,” including exception pricing.

Vintage performance to compare performance of high value, long-tenured balances.

CDA in Action

CDA enables participants to optimize their pricing and deposit strategy to:

Drive efficient growth through targeted acquisition offers, breaking the reliance on anecdotal intelligence of competitor rates

Optimize the back book by managing rates prudently while spotting potential attrition risk

Make compelling product offers and inform investment priorities based on account-level insights into customers product preferences

CDA in Action

CDA enables participants to optimize their pricing and deposit strategy to:

Drive efficient growth through targeted acquisition offers, breaking the reliance on anecdotal intelligence of competitor rates

Optimize the back book by managing rates prudently while spotting potential attrition risk

Make compelling product offers and inform investment priorities based on account-level insights into customers product preferences

The CDA Advantage

Accurate & Consistent

Intelligence is sourced from account-level data with consistent definitions and calculation of metrics applied across institutions.

Innovative & Actionable

Includes proprietary metrics created by leading experts in consumer and commercial banking to support business processes, plus actionable segmentation schemes such as rate bands, vintage-based, customer vs account acquisitions and more.

Timely & Accessible

Reports available 2–3 weeks after month end with access to subject area experts for deep dive reviews.

The CDA Advantage

Accurate & Consistent

Intelligence is sourced from account-level data with consistent definitions and calculation of metrics applied across institutions.

Innovative & Actionable

Includes proprietary metrics created by leading experts in consumer and commercial banking to support business processes, plus actionable segmentation schemes such as rate bands, vintage-based, customer vs account acquisitions and more.

Timely & Accessible

Reports available 2–3 weeks after month end with access to subject area experts for deep dive reviews.

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