Retail banking is rapidly changing to a brand-led innovator model where distinct and compelling value propositions are required to win…
…but traditional views of the industry are insufficient for consumer insight generation, making it difficult to develop the right value proposition or identify the right targets. Novantas’ DemandScape™ is an analytical tool available in Canada that provides a localized view of product and customer-level performance and behavior, empowering banks to be more targeted from proposition development to campaign execution.
DemandScape in Action
DemandScape tracks customer behaviours, providing your teams with critical intelligence to answer key business questions:
Market share optimization
(product/geography)
Where do I under- and over-perform on balances, market share and growth for a particular product in a specific geo-market? What is my Q/Q performance in markets and can I see uplift from specific campaigns?
Customer value optimization
Against which types of competitors do I have higher or lower average balances, average # products, customer penetration and market penetration in a particular geo-location. What marketing levers do I need to pull to optimize value per customer?
Channel optimization
What markets are ready for digital use and may respond favorably to digital product introduction/launch? Which markets are best to continue to be served by traditional physical channels? How do I forecast channel usage trends at a geographical level?
Market share optimization
(product/geography)
Where do I under- and over-perform on balances, market share and growth for a particular product in a specific geo-market? What is my Q/Q performance in markets and can I see uplift from specific campaigns?
Customer value optimization
Against which types of competitors do I have higher or lower average balances, average # products, customer penetration and market penetration in a particular geo-location. What marketing levers do I need to pull to optimize value per customer?
Channel optimization
What markets are ready for digital use and may respond favorably to digital product introduction/launch? Which markets are best to continue to be served by traditional physical channels? How do I forecast channel usage trends at a geographical level?
How to Use DemandScape
How to Use DemandScape
The DemandScape Advantage
Quarterly data refreshes with a user-friendly client portal enabling multiple analysts access
Eight products covered (Chequing, Savings, GIC, Credit Card, Mortgage, Unsecured Loans, Secured Loans, Mutual Funds), including $5.83T balances modeled, $1.1T in deposits
The DemandScape Advantage
Quarterly data refreshes with a user-friendly client portal enabling multiple analysts access
Eight products covered (Chequing, Savings, GIC, Credit Card, Mortgage, Unsecured Loans, Secured Loans, Mutual Funds), including $5.83T balances modeled, $1.1T in deposits
Related Resources
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Canadian Consumer Banking Behaviour | April 2021
The April issue of Canadian Consumer Banking Behaviour finds that branch visits are still down by nearly a third from year-ago levels, reinforcing our belief that this change looks permanent.
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Canadian Consumer Banking Behaviour | March 2021
Channel analysis shows, unsurprisingly, branch visits are down significantly, mobile app usage is up and consumers are embracing the live chat feature.
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Canadian Consumer Banking Behaviour | February 2021
Unveiling some findings from the latest Novantas Canadian Shopper Survey.