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DemandScape™

360° Picture of Customers and Markets

Retail banking is rapidly changing to a brand-led innovator model where distinct and compelling value propositions are required to win…

…but traditional views of the industry are insufficient for consumer insight generation, making it difficult to develop the right value proposition or identify the right targets. Novantas’ DemandScape™ is an analytical tool available in Canada that provides a localized view of product and customer-level performance and behavior, empowering banks to be more targeted from proposition development to campaign execution.

DemandScape in Action

DemandScape tracks customer behaviours, providing your teams with critical intelligence to answer key business questions:

Market share optimization
(product/geography)

Where do I under- and over-perform on balances, market share and growth for a particular product in a specific geo-market? What is my Q/Q performance in markets and can I see uplift from specific campaigns?

Customer value optimization

Against which types of competitors do I have higher or lower average balances, average # products, customer penetration and market penetration in a particular geo-location. What marketing levers do I need to pull to optimize value per customer?

Channel optimization

What markets are ready for digital use and may respond favorably to digital product introduction/launch? Which markets are best to continue to be served by traditional physical channels? How do I forecast channel usage trends at a geographical level?

Market share optimization
(product/geography)

Where do I under- and over-perform on balances, market share and growth for a particular product in a specific geo-market? What is my Q/Q performance in markets and can I see uplift from specific campaigns?

Customer value optimization

Against which types of competitors do I have higher or lower average balances, average # products, customer penetration and market penetration in a particular geo-location. What marketing levers do I need to pull to optimize value per customer?

Channel optimization

What markets are ready for digital use and may respond favorably to digital product introduction/launch? Which markets are best to continue to be served by traditional physical channels? How do I forecast channel usage trends at a geographical level?

How to Use DemandScape

Optimize Your Network
Leverage detailed channel, branch and competitor dynamics to identify distribution efficiencies and opportunities.

Optimize Pricing & Profitability
Leverage micro-geographical market share dynamics to identify opportunities for growth and margin harvesting.

Engage Customers More Efficiently
Drill down to detailed share of wallet metrics that enable the formulation of customer strategy at a geographic level.

Improve Programmatic Acquisition Targeting
Identify micro-markets with the highest penetration of digital-ready consumers, cross-related to product balance dollars and market share opportunity to increase campaign efficiency and effectiveness.

How to Use DemandScape

Optimize Your Network
Leverage detailed channel, branch and competitor dynamics to identify distribution efficiencies and opportunities.

Optimize Pricing & Profitability
Leverage micro-geographical market share dynamics to identify opportunities for growth and margin harvesting.

Engage Customers More Efficiently
Drill down to detailed share of wallet metrics that enable the formulation of customer strategy at a geographic level.

Improve Programmatic Acquisition Targeting
Identify micro-markets with the highest penetration of digital-ready consumers, cross-related to product balance dollars and market share opportunity to increase campaign efficiency and effectiveness.

The DemandScape Advantage

Timely & Accessible

Comprehensive

Quarterly data refreshes with a user-friendly client portal enabling multiple analysts access

Eight products covered (Chequing, Savings, GIC, Credit Card, Mortgage, Unsecured Loans, Secured Loans, Mutual Funds), including $5.83T balances modeled, $1.1T in deposits

The DemandScape Advantage

Timely & Accessible

Quarterly data refreshes with a user-friendly client portal enabling multiple analysts access

Comprehensive

Eight products covered (Chequing, Savings, GIC, Credit Card, Mortgage, Unsecured Loans, Secured Loans, Mutual Funds), including $5.83T balances modeled, $1.1T in deposits

Related Resources

article

Canadian Consumer Banking Behaviour | July 2021

This month Canadian Consumer Banking Behaviour covers consumer trends for the first half of 2021.

article

Canadian Consumer Banking Behaviour | May 2021

The May issue of Novantas Canadian Consumer Banking Behaviour drills down into the mobile app customer experience, which is becoming so much more important as consumers increasingly view the branch and mobile channels as interchangeable

article

Canadian Consumer Banking Behaviour | April 2021

The April issue of Canadian Consumer Banking Behaviour finds that branch visits are still down by nearly a third from year-ago levels, reinforcing our belief that this change looks permanent.