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Deposit mCOF Scores

Find & Keep Attractive Deposit Customers

In prior rate cycles, simple price targeting was effective. But the world has changed…

…and being able to predict a customer’s response to an offer is critical. Novantas’ Deposit mCOF Scores make it easy. Deposit mCOF Scores are a set of analytics that evaluate the deposit quality of a customer, allowing you to manage consumer liquid and term deposit offers.

Which kind of savers are you targeting?

Chronic
Shoppers

Fast to come, fast to go

Consistent
Spenders

Spend savings regularly

Situational
Shoppers

Opportunistic

Engaged
Savers

Stable and engaged

Unengaged
Savers

Stable but indifferent

Chronic
Shoppers

Fast to come, fast to go

Consistent
Spenders

Spend savings regularly

Situational
Shoppers

Opportunistic

Engaged
Savers

Stable and engaged

Unengaged
Savers

Stable but indifferent

Deposit mCOF Scores in Action

Novantas’ Deposit mCOF Scores are backed up by industry deposit process experts who have helped banks identify up to 15 bps of rate efficiency through programs like:

IMPROVED direct-to-consumer deposit campaigns

INFORMED exception-rate management

AVOIDING promotional offers to short duration balance customers

INCENTIVIZING behaviors that drive longer duration and less price-sensitive deposits

Deposit mCOF Scores in Action

Novantas’ Deposit mCOF Scores are backed up by industry deposit process experts who have helped banks identify up to 15 bps of rate efficiency through programs like:

IMPROVED direct-to-consumer deposit campaigns

INFORMED exception-rate management

AVOIDING promotional offers to short duration balance customers

INCENTIVIZING behaviors that drive longer duration and less price-sensitive deposits

HOW DO YOU USE DEPOSIT mCOF SCORES?

Deposit mCOF Scores have applications for any consumer portfolio objective. Some of the most valuable include:

Falling Rate Pricing

Strategically price customers to maintain the good and proactively shape your portfolio for the next increase

Low Cost Growth

Rank order customers by least to most “expensive” for targeted rate augmentation offers

Post Promo Pricing

Make retention offers to customers that are price sensitive, allowing others to fall to posted rates

No
Fly List

Avoid paying promotional rates to who provide little history of retention

If you are an existing PriceTek or CDA customer, the scores can be up and running in one month.

 

HOW DO YOU USE DEPOSIT mCOF SCORES?

Deposit mCOF Scores have applications for any consumer portfolio objective. Some of the most valuable include:

Falling Rate Pricing

Strategically price customers to maintain the good and proactively shape your portfolio for the next increase

Low Cost Growth

Rank order customers by least to most “expensive” for targeted rate augmentation offers

Post Promo Pricing

Make retention offers to customers that are price sensitive, allowing others to fall to posted rates

No Fly List

Avoid paying promotional rates to who provide little history of retention

If you are an existing PriceTek or CDA customer, the scores can be up and running in one month.