In prior rate cycles, simple price targeting was effective. But the world has changed…
…and being able to predict a customer’s response to an offer is critical. Novantas’ Deposit mCOF Scores make it easy. Deposit mCOF Scores are a set of analytics that evaluate the deposit quality of a customer, allowing you to manage consumer liquid and term deposit offers.
Which kind of savers are you targeting?
Fast to come, fast to go
Spend savings regularly
Opportunistic
Stable and engaged
Stable but indifferent
Deposit mCOF Scores in Action
Novantas’ Deposit mCOF Scores are backed up by industry deposit process experts who have helped banks identify up to 15 bps of rate efficiency through programs like:
Deposit mCOF Scores in Action
Novantas’ Deposit mCOF Scores are backed up by industry deposit process experts who have helped banks identify up to 15 bps of rate efficiency through programs like: