Prospect Scores | Novantas

With less than 1% of people looking for a new primary relationship in a given month, targeting efficiency has never been more critical.

And while the promise of digital marketing is very targeted advertising, the reality is more than 90% waste. Novantas’ Prospect Scores are a set of analytics that allow you to better identify and target prospective customers saving you valuable marketing dollars.

Prospect Scores-in-Action

Utilizing spatial intelligence assets in conjunction with proprietary data and research, Novantas’ Prospect Scores can be leveraged to:

Identify customers in the marketplace that are more likely to open a new primary account

Identify customers that are more likely to switch to your institution

Develop a prospect list for digital acquisition offers

Prospect Scores-in-Action

Utilizing spatial intelligence assets in conjunction with proprietary data and research, Novantas’ Prospect Scores can be leveraged to:

Identify customers in the marketplace that are more likely to open a new primary account

Identify customers that are more likely to switch to your institution

Develop a prospect list for digital acquisition offers

Applications of Prospect Scores

Novantas Prospect Scores can be developed for consumer checking and mortgage products. Clients receive a customer audience to use for marketing campaigns and outbound calling efforts from call centers/ branches.

Related Resources

event

Managing Your CD Maturity Bulge: Getting Ahead with Scoring, Strategy & Execution

CBA Webinar