COVID-19 has radically altered day-to-day activity. As markets continue to re-open, activity is rebounding…
…but customer traffic and visitations look different, requiring more customized network and marketing plans. Novantas’ location data assets enable near real-time visibility into consumer traffic patterns to inform and enhance ongoing planning decisions.
Each dot represents the same device at a different point in time
What you can measure
NovaLocation supplies banks with powerful customer and competitive intelligence, answering questions such as:
What you can measure
NovaLocation supplies banks with powerful customer and competitive intelligence, answering questions such as:
NovaLocation in Action
Infused with proprietary metrics and information, NovaLocation has been tailored to be highly relevant for banking applications, including:
Improve your ability to analyze the physical convenience, perception, and billboard value of individual branches and your network as a whole. Examples:
- COVID-19 monitoring for hour staggering and reopening strategies
- Branch dependency analysis for consolidation decisions
- Billboard value check to improve de novo decisions
Leverage customer-level data and analytics to help prioritize marketing investment decisions across markets and channels. Examples:
- Branch impression tracking to supplement network changes with marketing
- Customer profiling to improve engagement strategies
Understand changes in business activity to improve prospecting, deepen client relationships, assist with underwriting and risk management.
- Target prospecting efforts at growing businesses
- Provide commercial clients with insights into their customer demographics and behaviors
- Monitor changes in business activity as an early-warning indicator for future credit drawdowns
NovaLocation in Action
Infused with proprietary metrics and information, NovaLocation has been tailored to be highly relevant for banking applications, including:
Improve your ability to analyze the physical convenience, perception, and billboard value of individual branches and your network as a whole. Examples:
- COVID-19 monitoring for hour staggering and reopening strategies
- Branch dependency analysis for consolidation decisions
- Billboard value check to improve de novo decisions
Leverage customer-level data and analytics to help prioritize marketing investment decisions across markets and channels. Examples:
- Branch impression tracking to supplement network changes with marketing
- Customer profiling to improve engagement strategies
Understand changes in business activity to improve prospecting, deepen client relationships, assist with underwriting and risk management.
- Target prospecting efforts at growing businesses
- Provide commercial clients with insights into their customer demographics and behaviors
- Monitor changes in business activity as an early-warning indicator for future credit drawdowns