Novantas Review Vol. 1 No. 1
To successfully reposition checking and household financial services, banks should look beyond products and fees to solve the customer cash management challenge.
Progressive bankers are taking a much more comprehensive view of asset diversification, with emphasis on pragmatic insights that can be harnessed to support healthy growth.
Monthly finances are out of control at many households. In turn, cash management must be the frame of reference in repositioning checking and household financial services.
Changing laws and regulations notwithstanding, many checking customers will continue to look to banks for help in dealing with account overdraft incidents.
Facing a sharply reduced revenue cushion to compensate for losses, banks will need to be much more selective about how they operate critical aspects of the checking business.