Novantas Review Vol. 2 No. 2
In a challenging market, there is a pressing need for projects that can deliver early results and also set the stage for further advances going into next year.
Fee-based services are a major contributor to the commercial banking line of business, providing roughly a fourth to a half of revenues at larger banks.
To manage conflicting priorities, adept banks are parsing deposit strategy into a segment-by-segment exercise, based on the composition of the customer base.
While high liquidity premiums were entirely appropriate several years ago, they now are skewing bank funding incentives and lending competitiveness at many banks.
A selective approach will be needed to lift checking economics in a way that preserves the product’s contribution to household growth and retention.
To strengthen the composition of deposit portfolios, leading banks are refining deposit pricing strategy for major customer groups.
Winning retail banks will gain market share by consolidating household borrowings that often are splintered among multiple providers.
As the urgency grows to drive revenue growth, banks will get more lift from expanding customer relationships than from raising fees or cutting costs.