Novantas Review Vol. 4 No. 2
Success in the online space has a growing revenue consequence. Amid technological transitions, customer strategy will require much stronger attention.
At a time when many customers prefer online shopping and on-site fulfillment in the branch, a channel-coordinated strategy will be needed to nurture sales momentum.
It is time for banks to reconsider home equity growth strategies. There are substantial opportunities in targeting and offer design, including the use of precision pricing.
The contact center has become the first line of defense in ensuring that a sale lost to the branch does not become a sale lost to the bank altogether.
To guide a more effective outreach to small business customers, progressive banks start with an analytical understanding of customer relationships and behaviors.
Affluent customers can’t pay for the entire flight; instead, a high-volume sales effort to mass market consumers is critical in covering the fixed costs of retail banking.
Banks must renew their commitment to mass market customers, whose business is essential to support the fixed cost of the branch network.