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Switching banks is difficult for most consumers. Why? Completing the switching process requires untangling automated transactions (e.g., ACH’s, online bill pay) and re-establishing those transactions at a new bank or credit union.
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In a recent survey on FindABetterBank, 62% of checking account shoppers expect to open the checking account at a branch. That’s interesting considering closer to 90% of accounts are actually opened in branches.
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If banks and credit unions can’t keep payments tied to people’s primary accounts, mobile tech will cut them out of the loop, writes Rob Rubin, Novantas Managing Director.
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More consumers will be shopping online for interest-bearing checking accounts. Are you poised to compete?
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November 5th–17th, 2013
Denver, Colorado
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The web shopping experience is now a key influencer of branch sales. A channel-coordinated strategy will be needed to nurture sales momentum.
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At a time when many customers prefer online shopping and on-site fulfillment in the branch, a channel-coordinated strategy will be needed to nurture sales momentum.
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NEW YORK – Novantas LLC today announced the acquisition of Facilitas, a New Jersey-based company that provides banks and credit unions with web-based tools, including the site FindABetterBank.com. Facilitas CEO and Founder Rob Rubin will join the Firm as a Managing Director of Novantas, working across its Solutions division and Novarica Research Division. “Facilitas will… Read more »
