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Big Data in Finance Can Improve Retention and Returns

Banks have always had huge amounts of data; at major, money-center banks it runs into petabytes, but they have traditionally used only a fraction of it. The definition of big data in finance is continually evolving, but the concept starts with data too big for traditional tools like relational databases.

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Customer Journey: Critical Context for Monetizing Big Data

To achieve real results that materially exceed the cost of implementing a big data platform, banks need to set a specific agenda for developing high-value applications.

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