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In Bank Mergers, The “M” is for Marketing

The recent spate of mergers is taking place at a time when it is more important than ever for buyers to focus on deal integration — and marketing should play a big role.

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Bank Buyers Beware: Today’s Deposits Need Credit Burn-Down Rigor

The scale imperative has never been greater in the U.S. banking industry as the largest institutions reap the benefits of digital presence and marketing heft to acquire an outsized share of consumer and commercial relationships.

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