Renegade Thinkers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success.
The role of marketing in customer acquisition is becoming increasingly important as banks navigate rising rates, competition from fintechs and the digital migration.
CBA Webinar Series
After a week away this summer, my husband and I came home to an overstuffed mailbox that contained no fewer than seven offers from banks that were vying for our checking business with rich offers worth hundreds of dollars. We tossed every last one of them in the circular file.
Digital innovators like Amazon, Netflix, Instagram, Peloton, and Stitch Fix have completely transformed consumers’ expectations. From highly-targeted ads delivered in social feeds to tailored landing pages, personalized recommendations and relevant content, these companies demonstrate just how well they know their customers at an individual level.
The field of banks competing for deposits with high-yield savings products is becoming increasingly crowded.
Our latest Novantas Research report explores the customer perspective, leveraging interviews with customers whose banks have been bought by other institutions.
Corporate Researchers Conference (CRC) by Insights Association