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New Tools Help Marketers Target Prospects

Banks often waste time and money pitching their products to consumers who aren’t even shopping for a new banking relationship. New tools can help banks target prospects more effectively.

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Time to Pump Up Bank Marketing Plans

The role of marketing in customer acquisition is becoming increas­ingly important as banks navigate rising rates, competition from fintechs and the digital migration.

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How Bank Marketers Can Win In Today’s Competitive World

After a week away this summer, my husband and I came home to an overstuffed mailbox that contained no fewer than seven offers from banks that were vying for our checking business with rich offers worth hundreds of dollars. We tossed every last one of them in the circular file.

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Developing a Path to Martech Maturity

Digital innovators like Amazon, Netflix, Instagram, Peloton, and Stitch Fix have completely transformed consumers’ expectations. From highly-targeted ads delivered in social feeds to tailored landing pages, personalized recommendations and relevant content, these companies demonstrate just how well they know their customers at an individual level.

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