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How Bank Marketers Can Win In Today’s Competitive World

After a week away this summer, my husband and I came home to an overstuffed mailbox that contained no fewer than seven offers from banks that were vying for our checking business with rich offers worth hundreds of dollars. We tossed every last one of them in the circular file.

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Developing a Path to Martech Maturity

Digital innovators like Amazon, Netflix, Instagram, Peloton, and Stitch Fix have completely transformed consumers’ expectations. From highly-targeted ads delivered in social feeds to tailored landing pages, personalized recommendations and relevant content, these companies demonstrate just how well they know their customers at an individual level.

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Top Bank Marketing Execs Eye New Ways To Reach Customers

Authenticity. Story-telling. Distinctiveness. Credibility. Those are some of the goals for top bank marketing executives who attended a “Pragmatic Marketing Leadership” forum that Novantas recently hosted in San Antonio.

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