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Sitting Down with Novantas: The Role of Marketing Mix Models

Robin Sidel

Novantas recently sat down with Vijay to talk about the role of marketing mix models in today’s marketing strategies for banks.

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Five Marketing-Optimization Traps to Avoid

Sarah Welch

All the marketing models in the world can’t magically optimize spending on their own. Novantas offers tips on the traps that may be lurking.

<img width="300" height="28" src="https://www.novantas.com/wp-content/uploads/2017/04/novantas_review_new-300x28.png" class="attachment-bones-thumb-300 size-bones-thumb-300 wp-post-image" alt="" srcset="https://www.novantas.com/wp-content/uploads/2017/04/novantas_review_new-300x28.png 300w, https://www.novantas.com/wp-content/uploads/2017/04/novantas_review_new-768x72.png 768w, https://www.novantas.com/wp-content/uploads/2017/04/novantas_review_new-1024x96.png 1024w, https://www.novantas.com/wp-content/uploads/2017/04/novantas_review_new-500x47.png 500w, https://www.novantas.com/wp-content/uploads/2017/04/novantas_review_new-600x56.png 600w, https://www.novantas.com/wp-content/uploads/2017/04/novantas_review_new-400x38.png 400w, https://www.novantas.com/wp-content/uploads/2017/04/novantas_review_new-950x89.png 950w, https://www.novantas.com/wp-content/uploads/2017/04/novantas_review_new-1200x113.png 1200w, https://www.novantas.com/wp-content/uploads/2017/04/novantas_review_new-e1506343737706.png 202w" sizes="(max-width: 300px) 100vw, 300px" />