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Paying Up

The Fed may have stopped raising rates, but banks haven’t. Competition is forcing banks to pay up for deposits.

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New Tools Help Marketers Target Prospects

Banks often waste time and money pitching their products to consumers who aren’t even shopping for a new banking relationship. New tools can help banks target prospects more effectively.

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Sitting Down with Novantas | Daniel Crosby

Daniel Crosby is a psychologist and behavioral finance expert who applies his study of market psychology to many aspects of financial services. He recently sat down with the Novantas Review to talk about how behavior influences financial decisions.

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At the Podium: CBA

Executives from Novantas swept into the annual meeting of the Consumer Bankers Association with a load of new research about deposits and savings behavior.

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The Battle to Acquire Checking-Account Customers

Smaller banks often miss the mark when it comes to acquiring new checking-account customers. In part, that’s because they don’t know what is important to these consumers.

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