Executive leaders must reexamine their franchises at an elemental level and consider the strategies and strengths needed for a permanently changed market.
article
Reimagining Retail Banking
Search for:
Tagged: Novantas Review Vol. 3 No. 2
article
Tilting Point in Multi-Channel Strategy
As branches lose steam and customers roam freely among channels, key questions about marketing, sales and network capacity require an expanded perspective.
article
360°data: Bottom Line Impact for Banks?
Banks have significant opportunities to better harness customer information for revenue-enhancing decisions, both in marketing and risk management.
article
Managing Customer Demand for Better Efficiency
Banks have a historic opportunity to sharply reduce branch count and expense in a way that may actually increase customer satisfaction. Proactive campaigns will be critical.
article
Wealth Distribution: Optimizing Local Markets
To grow the wealth management business, financial institutions will need a more systematic planning approach to deploy offices and advisors in local markets.
article
Treasury Management Customers: “Serve Us Differently”
Novantas research shows that treasury management sales practices are out of step with the preferences of many customers. New approaches are needed to fuel sales growth.
article
Profit-based Metrics for Sales Productivity
The assumption that the branch sales force is financially justified on the strength of walk-in traffic is no longer viable in a post-recession market.
article
Segment-based Deposit Pricing
In a world of excess deposits, banks must price for quality over quantity. Effective customer segmentation analytics is the key to achieving that.
article
Is Social Media a New Banking Market?
Retail bankers must start coming to grips with social media as an emerging marketplace. Defensive PR is one thing, but the larger goal is proactively building online rapport.
article
New Directions in Unsecured Consumer Credit
To restart growth in consumer credit, retail banks need to look at nontraditional products; the key is to organize offers around essential customer needs.