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Long one of the most under-appreciated and least understood categories for banks, the role of the savings accounts may be on the brink of change due to the industry’s widespread disruption from technology.
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Customers who seek a higher rate put the bank in a defensive position that often ends with the bank offering a rate that is above the optimal and fair price for that client’s deposit.
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For a long time during the current rate cycle, the continued expectation of rising betas was akin to the “Boy Who Cried Wolf.”
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After a week away this summer, my husband and I came home to an overstuffed mailbox that contained no fewer than seven offers from banks that were vying for our checking business with rich offers worth hundreds of dollars. We tossed every last one of them in the circular file.
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So you think you should launch a direct bank? After all, it could be a great way to scoop up deposits across the country at a time when most banks are struggling to acquire new customers and hang onto the ones they have.
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The industry-wide scramble for deposits makes it all too clear that surgical pricing is the wave of the future.
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Gerard Cassidy of RBC Capital Markets sits down with Novantas and discusses the banking industry.
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It’s a question that is being debated in corporate offices across the banking industry: “What should we do with the back book?”
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Novantas recently hosted two webinars with more than 50 bankers to discuss recent deposit trends.
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Digital innovators like Amazon, Netflix, Instagram, Peloton, and Stitch Fix have completely transformed consumers’ expectations. From highly-targeted ads delivered in social feeds to tailored landing pages, personalized recommendations and relevant content, these companies demonstrate just how well they know their customers at an individual level.
