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Checking In

Most of the consumers who have opened a new checking account over the past three years are young and embrace technology.

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Sitting Down with Novantas | James Chessen

As the chief economist of the American Bankers Association, James Chessen keeps an eagle eye on bank earnings, credit-card delinquencies and other metrics that provide insight into the state of the industry.

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Musical Chairs

Bankers already know that they are paying more to acquire new customers, but the pace of change is particularly dramatic when compared with just two years ago.

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Making the Shift to 3D Sales

Most banks still operate in channel silos despite vast amounts of research that show this structure leads to lost revenue, undue credit risk and widespread inefficiency.

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Time to Pump Up Bank Marketing Plans

The role of marketing in customer acquisition is becoming increas­ingly important as banks navigate rising rates, competition from fintechs and the digital migration.

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