Tagged: PriceTek Loans

With high-volume product push a thing of the past, banks will need new strategies and skills to win in the crawling recovery projected for home equity lending.

Pressured for profitable growth, commercial lending units will need an improved analytic framework to support the field negotiations of relationship managers.

It is time for banks to reconsider home equity growth strategies. There are substantial opportunities in targeting and offer design, including the use of precision pricing.

To restart growth in consumer credit, retail banks need to look at nontraditional products; the key is to organize offers around essential customer needs.

Major regional banks have both the motive and the opportunity to reclaim territory in the estimated $1.5 trillion market for unsecured credit.

Advanced pricing skills will be critical as home equity lenders compete for selective growth opportunities going into next year.