With high-volume product push a thing of the past, banks will need new strategies and skills to win in the crawling recovery projected for home equity lending.

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With high-volume product push a thing of the past, banks will need new strategies and skills to win in the crawling recovery projected for home equity lending.
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Pressured for profitable growth, commercial lending units will need an improved analytic framework to support the field negotiations of relationship managers.
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Taking Share in Home Equity: How to Leverage Customer Information Advantage in Precision Pricing and Analytics
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November 5th–17th, 2013
Denver, Colorado
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It is time for banks to reconsider home equity growth strategies. There are substantial opportunities in targeting and offer design, including the use of precision pricing.
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To restart growth in consumer credit, retail banks need to look at nontraditional products; the key is to organize offers around essential customer needs.
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Major regional banks have both the motive and the opportunity to reclaim territory in the estimated $1.5 trillion market for unsecured credit.
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Advanced pricing skills will be critical as home equity lenders compete for selective growth opportunities going into next year.