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Time to Pump Up Bank Marketing Plans

The role of marketing in customer acquisition is becoming increas­ingly important as banks navigate rising rates, competition from fintechs and the digital migration.

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The Changing Face of Business Banking

The entrepreneurial spirit is alive and well in the U.S. and Canada — and it looks younger and more diverse than ever.

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Developing a Path to Martech Maturity

Digital innovators like Amazon, Netflix, Instagram, Peloton, and Stitch Fix have completely transformed consumers’ expectations. From highly-targeted ads delivered in social feeds to tailored landing pages, personalized recommendations and relevant content, these companies demonstrate just how well they know their customers at an individual level.

THE DIGITAL RECKONING

Novantas Review | Summer 2020

Digital Prowess Will Guide Success As COVID-19 Lingers

Sitting Down with Novantas: The Role of Marketing Mix Models

The New Branch Barometer: Traffic Patterns

Clipping the Branch

New Strategies to Modernize Commercial Pricing

Surge Deposits: How to Manage the Balance Sheet in a COVID-19 World

The CD Cycle: Managing Runoff with Customer Treatments

Checklist For Efficient Consumer Deposit Growth

Distressed M&A: Underpriced Gem or Empty Franchise?

From Fintech to Full Service: How Fintechs Can Enter Everyday Banking

For Treasury Management Teams, a Chance to Help Stressed Clients